Definition
SEO (search engine optimisation) covers the technical, editorial and reputation work that lets your pages be found, understood and ranked well by Google for your clients' queries. It differs from online advertising, where every click is paid for.
It rests on a technically clean and fast website, on pages that genuinely answer the questions being asked, and on trust signals such as inbound links, reviews and consistent local information.
Why it matters to a business owner
For a business owner, SEO is the acquisition channel whose cost does not rise with volume: a well-ranked page keeps bringing enquiries months after it was written, with no media budget.
It takes patience. Rankings usually start to move between three and six months, and monthly tracking shows progress along the way.
What Stratedge Consulting does
The agency runs a technical and semantic audit, writes a content plan that starts from your clients' real questions, deploys structured data and local SEO, then tracks Google rankings and citations in AI assistants every month, in your cockpit. See the SEO and AI visibility page.
Monthly tracking runs under the Growth subscription, from €1,500 excl. VAT per month with a six-month commitment: a written plan every month, pages or content produced, and enquiries tracked down to revenue. A new website starts on sound foundations with the Essential Website, delivered with its technical SEO basics.
Common mistakes
Publishing a quota of articles with no strategy. An article a week on topics nobody searches for has never moved anyone up. The content plan starts from the questions your clients ask.
Neglecting local. For a firm or a shop, the business listing and local pages are often the fastest lever, well ahead of in-depth articles.