Answers
Answers
The questions leaders actually ask us, handled one at a time. A direct answer in three sentences, then the detail, using the figures published on this site.
How much does a custom business tool cost in France?
The price question always comes first, and it deserves numbers rather than an “it depends”. Here are the ranges we actually charge, what drives the bill up, and how to find out in an hour whether custom is worth it for you.
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Custom CRM or off-the-shelf software: how do you choose?
An off-the-shelf CRM installs in a week and is paid for every month. A custom CRM is built in a few weeks and belongs to you. The right choice comes down to three criteria you can assess yourself.
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What dashboard does a mid-size company's leadership team need?
A leadership team does not need a data warehouse. It needs a single screen, refreshed every night, that answers 3 questions: are we selling, are we delivering, are we holding our cash.
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Can a law firm use AI without breaching professional confidentiality?
Yes, provided no identifiable case file ever goes into a consumer tool. Hosting in Europe, partitioned access, an audit log and a written ethics framework: those 4 points make the difference.
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What does the EU AI Act change for a French mid-size company?
The EU AI Act is not just for tech giants. A company that uses AI tools has concrete obligations: know what it uses, inform, and train its teams.
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How much does a premium online advertising agency cost?
Two lines always coexist: the media budget you pay to the platforms, and the fees of the agency that runs it. Confusing the two is the first cause of disappointment.
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How do you get cited in ChatGPT, Claude and Perplexity answers?
AI assistants do not rank pages, they cite sources. Being cited requires pages that answer one precise question, with verifiable facts and a structure a machine can read.
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Should you replace your software subscriptions with a custom tool?
Stacking twelve subscriptions is expensive, but replacing everything at once is rarely a good idea. The useful question is which ones to replace, and in what order.
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How long does it take to build a management cockpit?
The timeline depends above all on the availability of your data and the clarity of your indicator definitions; development itself counts for little.
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AI agents at work: which use cases pay off first?
The first profitable agents are never the most spectacular. They are the ones that remove a repetitive task, measurable in hours, on a process you already run well.
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Production rule: four new pages a month, written and signed by a human, never published raw from an AI.