Nemitis
Google Ads managed down to cost per lead
Account management, ad rebuild and proper conversion tracking, so advertising is run on real cost per lead.
÷3
Cost per lead
x2.3
Conversion rate
+620
Qualified clicks per month
The context
An ad account managed on clicks alone, with no reliable conversion data, so no one could tell which campaigns actually produced enquiries.
The system we built
We took over account management, rebuilt the ads from scratch and set up clean conversion tracking.
- Google Ads account management
- Full rebuild of the ads (headlines, descriptions, targeting)
- End-to-end conversion tracking
- Daily optimisation of budgets and audiences
Campaigns, last 30 days
- Search, brand1,240 clicks-64% CPL
- Search, category2,980 clicksx2.3 conv.
- Performance Max1,410 clicks+620 clicks/month
What changed
Cost per lead divided by 3.
Conversion rate multiplied by 2.3.
620 extra qualified clicks every month.
Shown in the original French while the client signs off on the English translation.
« Stratedge Consulting a optimisé nos campagnes Google Ads avec efficacité. Résultats concrets et leads qualifiés dans un secteur ultra-concurrentiel. »